This section concerns the actual functionality of Tumblr and best practises, as well as features that some users may be interested in using.

In summary:

• You make posts. Posts are published to your blog and can have any mix of media from images to audio to video.
• You can like posts, but liking is effectively socially worthless on Tumblr.
• You can reblog posts to share them with your followers. You should reblog because it’s good etiquette and is the core of the site’s socialisation.
• You can edit posts, including replacing images, but all previous reblogs of your post will not be updated. You can also mass-edit posts.
• Use readmores to truncate content for especially long posts.
• You can post mature content so long as it is labelled properly. Labelling a post as mature will restrict its audience to those aged 18 and older.
• Your blog can have a standalone website that can be customised to look extremely unique, and be outfitted with custom pages and links.
• You can use tools like the mass post editor and archive view to quickly browse and edit your posts.
• You can also queue up posts to automatically be published in the future, or schedule posts to be published at an exact date and time.
• You can have more than one blog under an account.
• You can install the XKit browser extension for even more options and tweaks to the Tumblr interface.

Posts

If you come from another mainstream social media platform, the actual functionality of Tumblr is will feel very similar, just with different words.

User content (ugh, I don’t like that word) on Tumblr is done in the form of posts. Posts you create are shown in reverse chronological order (newest first) on your user page, known as your blog; you can have multiple blogs per account. If you follow another user’s blog, any new posts from them will appear on your dashboard.